Search engines choose a single URL (the canonical URL) to show users, per piece of content. When Google crawls a page, it should ideally see the page the same way an average user does. For this, Google needs to be able to access the same resources as the user’s browser. Google primarily finds pages through links from other pages it already crawled.
Before you do any of that, you have to first understand your website’s goals to execute a strategic SEO plan. It’s worth noting that there are many other search features that, even though they aren’t paid advertising, can’t typically be influenced by SEO. These features often have data acquired from proprietary data sources, such as Wikipedia, WebMD, and IMDb. Well, it’s 10x easier to hop on a podcast than pitch, write, edit and publish a guest post.
Off-Page SEO: Link Building and Reputation Management
Utilize tools like Google Keyword Planner, SEMrush, Majestic, and Ahrefs to conduct effective keyword research. How do you start with SEO and rank your website in the first page of Google? If you are just starting to explore the vast and evolving world of SEO, here’s a guidebook that will serve as a solid foundation for your SEO learning. Local citations are mentions of your business’s name, address, and phone number (NAP) online. In all, 7% of SEOs think these citations are the most important ranking factor.
Key Enterprise SEO And AI Trends For 2025
- Apply a combination of filters to identify the most promising and relevant keywords for your business.
- Just like with websites, a personalized URL helps with both LinkedIn and external search engine ranking.
- What I saw is a fairly comprehensive look at keywords, ranks, traffic and more data to help you understand how your SEO plan is working for your website.
- Here, you’ll see a detailed list of all the backlinks pointing to your website.
- Next, you will learn about the key drivers of the search ecosystem and how SEO is related to social media.
This can be updating existing content or creating brand new pieces of content. Good content also has a greater chance of being shared on social media and attracting links. By understanding and catering to the search intent of your target keywords, you align your content with the needs and expectations of your audience. Remember, the goal of SEO is not just to drive traffic but to drive the right kind of organic search traffic by providing value that matches the users’ search intent.
And a human-centered marketing approach to your SEO content strategy will not only result in more organic traffic to your website but will get more eyes on your content in general. Implement schema markup to provide search engines with additional context for voice search. Implement structured data markup to provide additional context to search engines. Employ strategies like guest posting and influencer outreach to earn high-quality backlinks. Keep your content fresh and relevant, signaling to search engines that your site is active and valuable. Adding them to your page can help you rank higher for long-tail keywords and potentially improve your Google rankings.
Every website is different, so take the time to really understand a specific site’s business goals. You can get a glimpse of user intent by Googling your desired keyword(s) and evaluating the current SERP. For example, if there’s a photo carousel, it’s very likely SEO Anomaly that people searching for that keyword search for photos. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results. When someone searches for a high-level term (like “search engine optimization”), they’re usually looking for a definition.
Higher visibility in search results can drive more traffic to your site, ultimately helping you achieve your goals—whether it’s generating leads, selling products, or building an audience. In this beginner’s guide to SEO, we’ll walk you through the fundamentals of SEO and how you can get started. This guide is perfect for anyone looking to learn SEO for beginners.
To learn more about search-friendly site structures, check out our guide for ecommerce sites, for which a good URL structure is more important as they tend to be larger. It might be important for you to opt out your site as a whole or sections of it from appearing in search results. For example, you might not want your posts about your new embarrassing haircut to show up in search results.
Meanwhile, when a user searches for “buy a JBL Bluetooth speaker” Google instantly shows eCommerce pages as the top results. When a user searches for “how to pair a JBL Bluetooth speaker” Google will present results from pages or videos that contain instructions of some kind. Thus, it is important to know what SEO keyword research is and perform it efficiently. We have listed some of the best practices to improve SEO and keep you ahead of the competition. YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches.