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The 29 Best Free SEO Tools for 2025

Use this tool to find your Google Review listing and generate a shortened link to your page. Use this Backlink Checker to discover all the backlink data about a particular URL. See the backlink profile and domain authority of any URL with Link Explorer.

  • The tool is a site crawler that can help you find broken links, duplicate content, and more with a quick analysis of your website.
  • Most KW search tools are pricey, but AnswerThePublic is fairly affordable with three plans that cost $11, $99 or $199 per month.
  • If you’re ready to put this into practice, you can try Landingi for free and start building SEO-powered landing pages in minutes.
  • I still get lost on the platform, even as a seasoned GA user.

This lets you pull all your SEO, PPC, and marketing data into SEO Anomaly one clean, interactive dashboard. If you’re managing many projects, reporting can get VERY tedious (and costly). It shows clients and teams exactly what’s working — and what isn’t.

seo tools

If your site takes too long to load, your SEO rankings will fall. Simply enter your URL to receive an SEO audit and list of recommendations to optimize your site for better performance. BrightLocal offers a host of free local SEO tools for small businesses. These free tools provide a good insight into your current local positioning and identify areas for improvement. You can download a CSV file with the keywords or look at the visual analyzer, a wheel that groups questions into categories like how, why, where, and when. Ahrefs’ comprehensive package starts at $29 a month, but the company also has a suite of free SEO tools for keyword research, checking the difficulty of a keyword, and SERP analysis.

seo tools

Find the Right Free SEO Tools For Your Team

seo tools

Learn how to connect search, AI, and PPC into one unstoppable strategy. Here are some free AI SEO tools; we’ll also explain how to use them. You can see the traffic for your pages, including the percentage of traffic your page lost since its peak. Merkle’s Schema Markup Generator tool will help create JSON-LD markups for articles, breadcrumbs, events, FAQ pages, and how-to guides. The Ryte Structured Data Helper will provide you with a handy overview, showing you how to quickly and clearly validate your page’s Schema markup. It generates an SEO score for your site and an actionable “Marketing Checklist,” which outlines steps you can take to fix any problems with your site’s SEO.

Unlike Google Analytics, Bing Webmaster Tools only focuses on organic search. See how your website stacks up relative to SEO best practices, depending on whether it’s your desktop or mobile version, with Mobile-First Index Checker. Conduct local searches using Google Search or Google Maps with Brightlocal’s Local Search Results Checker.

seo tools

Google Business Profile

With a free Semrush account, you can make two searches in the Topic Research tool. Plus, the On Page SEO Checker helps you decide which pages to prioritize. Or learn about all the things you can do with a free Semrush account. The Writing Assistant is available in Semrush’s free version but is limited to a single template linked to Google Docs. Jasper speaks over 30 languages, so you can create content for pretty much any market. Examine and analyze important search, social and page metrics of any site you visit right in your Chrome browser.

It’s how consumers are able to find doctor’s offices, retailers, restaurants and other businesses in their region. To show up in those all-important local packs in search results, you need to make sure you fill out your NAP info in online directories. Even if you choose a powerful all-in-one SEO tool, you may find that you’re lacking a specific tool or service. In some cases, you may simply prefer a specific feature in one tool versus the one you’re currently using.

How can I benefit from free SEO tools?

Their $29/month Startup Plan allows you to use their website checker on five websites, 5,000 URLs, 500 keywords, and 5,000 backlinks. Pricing plans scale up with the number of websites, URLs, keywords, and backlinks you want to track. Users use it for backlink audits, competitive analysis, URL rankings, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports to analyze the traffic of your competitors’ sites. While free SEO checkers offer valuable insights, they may not provide the same depth of analysis as paid tools. Paid SEO tools often include advanced features, such as competitor analysis and comprehensive reporting, which can be beneficial for more extensive SEO strategies.

seo tools

It doesn’t offer advanced analytics, link-building features, or technical audits. For more in-depth SEO work or competitive analysis, external tools may still be needed. There’s a lot of data to digest, and beginners might feel overwhelmed at first.

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