To achieve this, we’ll give every paragraph the right header size so Google can see how the post is structured. A study by Ahrefs found that 96% of all pages never get any organic traffic from Google, and one of the main reasons is the lack of backlinks. Rank Math checks whether you’ve included the focus keyword in your meta description, title, subheadings, etc. Creating high-quality content is essential for improving your website’s ranking on Google.
Next, optimize your content for readability and user experience. Ensure your content is well-structured with clear headings and subheadings, bullet points, and paragraphs. Refer to our dedicated tutorial on keyword research to identify the keywords using the techniques and strategies and increase your online presence. Keywords are the terms and phrases that audiences enter into search engines when looking for information, products, or services.
How to Get Good Backlinks
To date, we’ve yet to get a single conversion from that blog post. With Search Console, you can see an overview of your total performance while analyzing keywords and pages individually. Gaining high-quality links is challenging, but you can take plenty of effective approaches. Backlinks from high-quality and authoritative sites are more valuable than small, unpopular ones. Backlinks essentially serve as a mark of approval from one website to another.
Making the purpose and relevance of your page clear to Google and searchers is the job of on-page SEO. It’s the icing on the cake that highlights the work you put into matching intent and covering the topic in full. Almost overnight, the page shot to #1—and it’s been there ever since.
Build Topical Authority with a Hub-and-Spoke Content Strategy
The advertiser with Ad Rank of 50 (in the second position within the top ad location) will have 1 impression on top. This feature gives searchers the option to send a text message to your phone directly from your Google Business Profile. With 82% of smartphone shoppers (92% for millennials) using their device for local search, this is a great opportunity for customers to get in touch with you.
Let’s take a closer look at various ranking factors and discuss how you can more effectively use keywords to drive search traffic. Keyword research is the process of finding keywords that you want to rank for in search engines. It’s about understanding what potential customers are searching for and why. SERP Checker includes “SERP position history”, which lets you see historical rankings of the current top 5 pages. Content marketing involves a wide variety of content types, such as blog posts, newsletters, webinars, videos, and so on, to attract the target audience. However, targeting the right keywords and audience is the major tip to improve your website ranking.
- And if you want to dislodge the current top pages, you’ll need to create something better.
- Having a certain % of nofollow links may also indicate a natural vs. unnatural link profile.
- Maybe try putting a “print” plugin button aboveyour articles.
- Also, if your business has more Google reviews, it can help to boost your local ranking on Google.
- A website owner needs to develop an effective and long-term approach to link building rather than earning links through non-authoritative websites.
Regular maintenance ensures that your data remains accurate, relevant, and useful. Here are some tips to help you maintain your system effectively. While Google Sheets is a versatile tool, it does have some limitations when it comes to ranking systems. Recognizing these limitations and finding creative workarounds can help you get the most out SEO Anomaly of your spreadsheet. Think about any unusual scenarios that might affect your rankings, like duplicate values or missing data.
This way, when it comes time to promote an asset, you have a list of all possible tactics. Unfortunately, crafting a strong internal link strategy is only half of the battle. Google seeks to provide users with the best answers to their queries. This is important to keep in mind from the start of your content creation process. I’d highly suggest exporting all of this valuable keyword data and keeping it on file for future reference.
You want to capture as much of that long tail as possible, while doing the same amount of work.Think of it as the difference between fishing with a spear, versus fishing with a net. Fishing with a spear, we might capture a single fish – or none at all if we miss. But fishing with a net might catch dozens of fish with a single throw. Choosing the right (or wrong) keywords to target at this stage can predict our entire probability of success. For even better results, organize your content into topic clusters. This means creating a main ‘pillar’ page that provides an overview of a topic and then linking to ‘cluster’ content pages that cover specific aspects of that topic.